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Social media advertising usage statistics
Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016
Social media spending in the U.S. alone is expected increase to $17.34 billion in 2019
That’s no small number. Marketers have recognized that social media advertising is a tool that they’re going to need to understand and use if they’re going to succeed at reaching coveted social media users moving forward.
Social media ad spending is likely to exceed $35 billion in 2017, representing 16 percent of all digital ad spending globally
The actual number is $35.98 billion if you want to get technical. That represents an increase of almost $13 billion in just two years. Not only that, it means that social media will have maintained consistent growth (of about $6 billion every year) for nearly half a decade. Often these trends rise rapidly for a year or two and plateau. If social media advertising spend continues on this curve, there’s no telling how the industry and tools will evolve.
But that kind of spending must reflect just how expensive the ads themselves are, right? Well, actually…
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