Technology drives today’s processes and innovation. However, the kind of technology that will drive future development has to go beyond being a life tool to becoming a life enabler. This is what Etisalat promises to do with the launch of its 4G Long Term Evolution (4G LTE).
The Vice President, Marketing, Etisalat Nigeria, Adebisi Idowu, who made the disclosure at the demo of the 4G LTE service in Lagos recently, said the Etisalat 4G LTE service is being made available strategically to customers in the Lagos Mainland areas of Yaba, Surulere and Ikeja as they represent the hub and future of technology and economic development for Nigeria. He said the service will be rolled out in more cities across Nigeria soon.
Speaking at the event, Idowu, said, “We are positioning our 4G LTE service as a lifestyle enabler. That is why Etisalat is the only network that does not require a SIM swap before a customer can enjoy 4G connectivity. We want to see and encourage use of our 4G technology to enable our subscribers be all that they can be. Our subscribers are able to do more with this new level of technology. We will not impose features of 4G on our consumers; we want you to tell us what 4G is doing for you.
For us, the consumer is the innovator. There is an increasing number of people trying to get online, get their work done and impact lives and our goal is to enable such people exploit their potential. Etisalat’s strategy is to enable our subscribers compete globally, so we abide by best practices and bring nothing short of international quality service to our customers across Nigeria.”
A cross section of the customers who had firsthand experience of the new 4G LTE service commended Etisalat for its commitment to innovation, quality service and positive customer experience. They included TV personalities – Zainab Balogun, Gideon Okeke and Ill Rhymz as well as James Ademuyiwa, a social media influencer.
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